A few years ago the trade in herbs was undergoing a gradual but steady increase while many were predicting that market saturation would be reached before too long. Fortunately, through cookery programmes, cookery books and the media, our perception of herb plants has changed. Consumers have come to associate herbs with fashionable chefs, fashionable food and ethnic traditions which have contributed to a steady but continued growth in demand. This has also increased demand for a wider variety of herbs.

In addition, aromatic herbs grown in a Mediterranean climate are often associated with holidays, the open air, Mediterranean dishes and that unmistakable smell of the natural vegetation. To date his element of Italian grown herb plants has been insufficiently promoted in the volume retail sector in Northern Europe and Evergreen is keen to collaborate in this effort.

The ornamental, visual characteristics of these herb plants can also be used to help recreate a Mediterranean corner on the patio using terracotta urns or planters.
The media has helped to show consumers that herb plants comply with the same standards of safety, hygiene and quality as the fresh produce sector; it has become essential that herb plants are biologically/organically produced.

The herb sector is a niche market still increasing in size. With creative marketing linked to active and varied media promotion - especially with regard to ethnic uses and traditions, healthy growth in the sales of herb plants can be foreseen for the future.


Go to the website: www.evergreensrl.com